Social Media in the Hiring Process

A current and somewhat controversial topic regarding the hiring process is employers’ use of social media screening. The most popular sites to be checked are Facebook, LinkedIn, and Twitter and now more than ever, companies are looking on the Internet to see if applicants are active on these social media websites (Swallow). Harris Interactive conducted a survey of 2,303 respondents from February 9, 2012 through March 2, 2012 to find out how many companies used social media sites to check on job applicants.The results showed that 37 percent of respondents indicated their companies used social media web sites to check on job candidates. Sixty-five percent indicated they were looking to see if a job candidate appeared professional and 51 percent indicated that they were checking to see if the candidate would be a good match in the company’s culture (â€Å"Social Media A Big Part of Hiring Process†). Another survey done by a social media monitoring service, Reppler, reveals even higher results.Their study found that over 90 percent of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. The study also shows that 69 percent of recruiters have rejected a candidate based on content found on his or her social networking profiles although 68 percent say that they have actually hired a candidate based on his or her activity on those sites. The most common reasons for rejection include lies about qualifications, inappropriate photos (racy or indicative of drug or alcohol use), negative comments about a previous employer, and poor communication skills.The most common reasons that an employer has hired someone after viewing his or her social media profile include demonstration of a positive personality and good organizational fit, evident creativity, and good references posted by others (Swallow). Although screening social media profiles can provide employers with a weal th of useful information, it also comes with some potential pitfalls. Employers can get in trouble by obtaining information that is unlawful to consider in an employment decision such as an applicant’s race, religion, national origin, age, pregnancy status, marital status, disability, sexual orientation, and gender.In order to decrease the likelihood of a discrimination charge, employers sometimes have a person not involved with the hiring process review social media sites in order to filter out information about inclusion in a protected class (Michale). There are also social media screening services that claim to filter out any information pertaining to a protected class (Sterling Infosystems). As was mentioned earlier, one of the reasons for employers choosing not to hire someone based on their social media profile is inappropriate photos, including those in which alcohol use is shown.Using this as a reason to reject an applicant can put the employer in a sticky situation d epending on the particular state’s â€Å"off-duty† laws. In over half the states it is unlawful for an employer to take an adverse employment action based on an employee’s lawful conduct on their own time, even if the employee is only prospective. In â€Å"Using Facebook to Screen Potential Hires Can Get You Sued,† Robert Michale cites Minnesota as an example. In this state it is unlawful for an employer to prohibit a prospective employee from using lawful products such as alcohol and tobacco.So how can applicants protect themselves or best represent themselves within the social media domain? Renee Jackson, a Labor and Employment lawyer with Nixon Peabody LLP, has some advice to give. Jackson recommends that applicants assume that companies are looking for information about applicants online, whether or not it’s true. Another tip is to try displaying â€Å"the most professional online image possible. † In order to get a glimpse of oneâ€℠¢s image, Jackson encourages job seekers to Google themselves and some keywords from their resumes and see what results come up (Quast).Chirag Nangia, CEO of the social media screening service Reppify, offers advice similar to Renee Jackson’s. Nangia encourages job seekers to try to depict themselves in a manner that would be attractive to the company they want to be a part of. A ZDNet study indicated that British Facebook users are drunk in 76 percent of their photos. It doesn’t take a Human Resources guru to know that this is probably not the best representation of professional behavior (Quast). Finally, a prospective that hasn’t been touched on is that of the applicants.A study presented at the 27th Annual Society for Industrial and Organizational Psychology Conference in April 2012 shows that employers that use online screening practices may be â€Å"unattractive or reduce their attractiveness to job applicants and current employees alike. † The study involved 175 students who applied for a fictitious job they believed to be real and were later informed they were screened. Applicants were â€Å"less willing to take a job offer after being screened, perceiving the action to reflect on the organization’s fairness and treatment of employees based on a post-study questionnaire.They also felt their privacy was invaded. † Works Cited Ahearn, Tom. â€Å"Social Network Screening by Employers May Make Companies Unattractive to Job Applicants. † ESR News: Background Check News from Employment Screening Resources (ESR) A ». N. p. , 10 July 2012. Web. 18 Oct. 2012. . Michale, Robert. â€Å"Using Facebook To Screen Potential Hires Can Get You Sued. † Fast Company. N. p. , 20 July 2012. Web. 8 Oct. 2012. . Quast, Lisa. â€Å"Recruiting, Reinvented: How Companies Are Using Social Media In The Hiring Process. † Forbes. Forbes Magazine, 21 May 2012. Web. 18 Oct. 2012. . Quast, Lisa. â€Å"Social Media, Passw ords, and the Hiring Process: Privacy and Other Legal Rights. † Forbes. Forbes Magazine, 28 May 2012.Web. 18 Oct. 2012. . â€Å"Social Media a Big Part of Hiring Process. † UPI. N. p. , 18 Apr. 2012. Web. 18 Oct. 2012. . â€Å"Sterling Infosystems – Why Screen? † Sterling Infosystems – Why Screen? N. p. , n. d. Web. 18 Oct. 2012. .

Heard Curious Facts About The Amount Of Time

Most of us have often heard curious facts about the amount of time we devote to certain activities. For example, one can be amazed by the realization that we spend more than one third of our life in sleep. But not less importantly, when speaking about our conscious part of life we have to admit that more than a half of it is occupied by work. And while the state of sleep is usually pleasant for us, if one dislikes his or her job it is a great problem, as spending half of our life for an unpleasant activity looks like a very pessimistic perspective.Moreover, some researchers even suggest that it is the very nature of human beings that makes us dislike work as such, and that we carry our professional and personal chores only out of the bare necessity to survive rather than because we enjoy it. However, I believe that this view is somewhat simplistic, and that it is possible for a person to really enjoy his or her job, and with the help of the personal association with what one is doing to turn the necessary work into a perfectly meaningful activity. Let me try to define what I mean by this, and how I define the notion of meaningful work.First of all, it seems safe to suppose that without the internal motivation based on our system of psychological rewards human beings in any time during the history would hardly commence any kind of activity that would lead beyond the satisfaction of the most basis needs, such as the need for food and shelter that even animals can fully satisfy with their level of intelligence.Thus, there is something in the human psychology that seems to drive us to the achievement of something excessive in relation to the minimal possible goal. In the context of our discussion, this psychological factor means that there is something in the process of work of almost any kind that can incite the person carrying it to strive for its completion for the sake of the completion. And on my personal example I can testify that the visible end result of th e work can trigger mechanisms of psychological reward, which for some people, including me, can in the future serve as powerful additional motivators (Bryner 2007).On ground of this, as one of the definitions of meaningful work may serve the establishment of the link between a person`s understanding that work can actually offer psychological rewards that are safe in contrast to those offered for instance by alcohol or drug abuse, and the chosen strategy of behaviour in which that person aims to include work in her or his life as a necessary and worthwhile activity that satisfies something more than the mere need for money.That the above mentioned approach to the definition of meaningful work is indeed a possible life strategy is testified by the example of what is known as workaholism, a psychological dependency on one`s professional activity as on the only or the most significant source of self-satisfaction. This phenomenon demonstrates that the psychological rewards produced by wo rk can be so strong that they may essentially overtake a person with the force similar to a drug seeking behavior (Killinger 2004, pp.3-17).While this may be quite problematic for an individual, it can help us strengthen our definition of meaningful work in such a way as to in addition to the already mentioned understanding of psychological rewards associated with work to include in it the clause that meaningful work is also characterized by person`s ability to imagine life without it and still retain the sense of one`s being. In this light, a truly meaningful work may be defined as an inherently voluntary activity based on the assumption that one`s occupation is neither based on the unavoidable compulsion, nor is the only meaning of life, but rather represents the possibility for a harmonious personal development and offers benefits for one`s emotional and even spiritual life.With all this said, I think we can conclude that the idea that the human unwillingness to work is our inher ent quality is true only in a limited context, while from the general point of view work we are involved in influences almost every aspect of our life, and therefore is an integral part of our being.SourcesBryner, Jeanna. â€Å"Subliminal Rewards Trigger Harder Work, Research Shows†.LiveScience.com, 2007. Visited April 16, 2007 at

The Great Gatsby Comparison

Throughout the winding plots of love triangles in both The Great Gatsby and The Sun Also Rises, Lady Brett Ashley and Daisy Buchanan play strikingly similar and diverse roles. While the two novels engage towards the same theme of the American Dream and the Lost Generation, they also follow drama induced romances around the two idolized women who create each main conflict. The many lovebirds that mindlessly trail their woman of their dreams eventually run into sticky situations and character fallout.Although this situation occurs in both The Great Gatsby and The Sun Also Rises, the individualities and characteristics of Lady Brett Ashley and Daisy Buchanan differ in their own enchanting way. Daisy Buchanan from The Great Gatsby written by F. Scott Fitzgerald and Lady Brett Ashley in The Sun Also Rises by Ernest Hemingway are similar in the sense that they are both the main motives in each novel and mutually cheat on their partners, but also contrast in which Brett holds emasculation o ver the men in the story while Daisy remains more socially conservative.The building of the plot in both novels depends on the two main women who warp the lives of each character they come in contact with. In The Great Gatsby, Daisy is the main motive for Gatsby as he consistently does all he can to win her devotional love. Nick advises Gatsby to go away in order to avoid trouble with Myrtle’s death, but he refuses, as he â€Å"couldn’t possibly leave Daisy until he knew what she was going to do† (Fitzgerald 148).

Marketing Essay Example | Topics and Well Written Essays - 6000 words

Marketing - Essay Example The findings of the study will pave way for enhanced research in the field of customer satisfaction. The core concepts of relationship marketing, service quality and customer loyalty will be primarily dealt within this literature analysis. All the above three concepts are very much important in retaining the existing customers and to bring in new customers. A proper attention to these concepts will help in producing long term profitability for the organization. The literature analysis will be based on the impact of these concepts on the current retail sector and its relationship with customer satisfaction. 2.2. The Retail Industry Retailing may be described as the concept of marketing or selling the goods based on the customer choice and needs, on behalf of various organizations that produce such goods. (Gilbert, 1999) It is the concept of effective management of resources based on the needs and aspirations of the customers. (Davies, 1993) The study conducted by Peterson & Balasubram anian (2002) puts forward the strong argument that retailing has evolved and transformed a lot since the beginning of the 21st century. As per their views, the internet revolution is the main reason for such a massive change in retailing and marketing. Internet is the foundation of new age marketing. (Hamel & Sampler, 1998) The other factors that have lead to the transformation of retailing are Globalization, development in technologies and the ever changing customer behavior. Retailing is no more a small story at present. From smaller shops in the primitive years, a present day retail store covers acres of land. Multinational corporations consider retailing as a high growth segment. (Raff & Schmitt, 2009) The authors argue that the main driving force of the retail segment are the increased scope of importing goods from low wage countries and the economies of scale due to large scale importing. The changes in the retail scenario has made evolved and transformed the customers along w ith it. Customers today are more demanding and segmented. The most advanced form of retailing in the present age is internet marketing in which goods are traded through digital interface. It is also called internet marketing or e-marketing by which goods as well as services are rendered online to the customers. (El-Gohary et al., 2008) Chaffey (2010) defines it as â€Å"achieving marketing objectives through applying digital technologies†. Online marketing is advantageous to the customers as well as the traders especially on the price front. However, Gallagher & Gilmore (2004) argues that the benefits of online marketing have not yet been used completely by small businesses. The culture of an organization has a very vital role in determining how well an organization successfully adapts to internet marketing. (El-Gohary et al., 2008; Hofacker, 2001; Luna et al., 2003; Nantes & Glaser, 2008; Yasin & Yavas, 2007; Gong, 2009). The other important factors that determine the succes s of internet marketing are trust (Wang et al., 2009), security (Seounmi & Lee, 2009), customer acceptance and involvement (El-Gohary et al., 2008). Among these, trust plays a major role as online marketing involves the purchase of a product without physically feeling the product. In countries like UK, the online sales are backed by the specialization of major logistics companies like

Global Marketing and Communications 2 Essay Example | Topics and Well Written Essays - 1750 words

Global Marketing and Communications 2 - Essay Example Don E. Schultz is referred as the father of the integrated marketing communication. His research and teaching focus upon financial measure and branding along with the communication integration (Leopold, 2010). There are six steps to develop effective global communication. Firstly, one has to identify the target audience and then determine the communication objectives. After that, message should be designed and communication channel has to be selected. Next, the source of the message should be selected and finally the result of the communication is analysed. These six factors are very much helpful to create the global marketing communication (Volkmer, n.d.). Global marketing communication is a kind of marketing technique that facilitates global business. A firm operates in more than one country in order to have financial advantages which they might not get in their domestic environment. In order to have global business, the company should have due emphasis upon marketing and production facilities. When a company decides to go global, it should get hold of the following basic attributes: John Pemberton, who was an Atlanta based pharmacist, founded Coca Cola in the year of 1886. The name of the company was decided by Frank Robinson, the bookkeeper of John Pemberton. Coca Cola entered into the global markets of Canada and Mexico in the year of 1898. In this year a law was passed in the Congress in wake of Spanish-American war for which Coca Cola was sold only as beverage and not as drug as decided earlier. Ben Thomas and Joseph Whitehead received the bottling rights in the year 1898. Later the company started their bottling operations in Philippines, Panama, Puerto Rico and Cuba among other countries (Ohio University, n.d.). Coke is tasted worldwide as bottling operation was available in 28 countries in 1929. Coke started to sell in a can

The Relationship between Entrepreneurship, Innovation and Economic Essay

The Relationship between Entrepreneurship, Innovation and Economic Development - Essay Example Economic theory provides a set of thoughts and methods for examining the distribution of limited resources. Unless entrepreneurship ultimately develops products from limited resources, it can be of minimum economic interest, even though it may possess greater social significance. The idea of selection and therefore decision making is essential to economic theory. Entrepreneurship acts as an individual quality which allows certain persons to make decisions with long run outcomes. When economic development is viewed from historical viewpoint, the role of an entrepreneur arrives into central focus. By acting in different ways, entrepreneurs can achieve success which causes other people to change their thoughts and therefore help to alter the historical economic progression. Entrepreneurial efforts are needed for developing an enhanced distribution of resources and transmitting their significant experience to other nations. If two nations differ in their talents of entrepreneurship, then there will be a propensity for developments to invent new things with the copious ability of entrepreneurs. If there is lack of native entrepreneurs in any nation, then foreign entrepreneurs from economically prosperous nations enter the backward country and develop new innovation through proper distribution of resources. At a macroeconomic level, an entrepreneur plays a vital role in the establishment of organizations. Economic theory suggests that there is close relation between personal qualities of entrepreneur and economic success of organization. One of the most exciting aspects of successful entrepreneurs is that they are often drawn from marginal groups in society which try to find alternative possibilities of social progression near them. Thus, it is evident that society and its traditions have a significant impact on the development of entrepreneurs (Casson, 2003). Schumpeter had defined the â€Å"entrepreneur as innovator† as one who drives economic development. A ccording to Peter F. Drucker, â€Å"Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.† The innovative activity of entrepreneur nourishes the pioneering procedure of creative destruction by initiating continuous instabilities to the economic system and by generating prospects for economic growth. Schumpeter’s theory expects that an entrepreneur can contribute in economic development (Wong & Et. Al., 2005). He was of the view that an entrepreneur can innovate, motivated by competition to develop technology, business and organizational structure. He characterized innovation as an â€Å"industrial mutation† which continuously transforms the financial structure and destroys the existing ones. The procedure of creative destruction is a vital element of entrepreneurship (McCraw, n.d.). Creative destruction is made on dynamic, cautious and commercial efforts to modi fy market arrangements and can be favourable for further innovations and revenue opportunities. Schumpeter’s business cycle is viewed as the outcome of innovation which involves the development of new thoughts and its application in a new product, procedure or service. It can result in the dynamic development of a national economy,

Entrepreneurial and Small Business Management Assignment

Entrepreneurial and Small Business Management - Assignment Example This study will also highlight on the business planning process as well as the various risks attached to it. The feasibility study In this study, interviews were seen to be so important in the process. They present various opinions regarding the market as well as people’s attitudes towards utilization of advertisements on the social media. Interview in hotels The interview began with hotels, which we thought were our greatest targets. We interviewed thirty hotels across the region and we were keen to observe their advertisement techniques. One manager Mr. Rahul from the Auris plaza hotel informed us that they have often depended on the internet to perform their advertisement and marketing. He welcomed the idea and informed to get back after one week to allow for sufficient consultation. Another thing that Mr. Rahul informed us about was that the number of customers they received was not sufficient and they needed more improved means of attracting customers to their hotel. Othe r hotels that we visited for interviews like the Golden sands hotel apartments, the Grosvenor house and Ramada Reira among others all welcomed the idea of magazine advertisements and they expressed their willingness to adopt the idea. Most of these hotels complained of poor attendance my the locals and claimed that most of their customers came from abroad, the locals need to be aware of the services available in this hotels so as to offer them equal chances and remove the perception of these hotels being so expensive. Also on our survey and interview list were large businesses and companies. These included local supermarkets and other manufacturing concerns. Most of them welcomed the idea and accepted to invest in this marketing plan. Most companies according to our interviews did not utilize the advertisement tool effectively since they majored on exporting to already established markets. However, some companies expressed their dissatisfaction, for instance the horticultural compan ies expressed their great worries over the seasonal markets that existed in the industry. They said that the time they export most is when demand for their products arises, and this is mostly during functions like valentines and Ramadan and Chrismas celebrations when people buy and present one another with gifts. The idea of publishing their products on a local newspaper and advertising them to citizens locally was a good idea and could largely boost their market. Of all the companies, we interviewed, only three were adamant about using our advertisement means, and this was majorly due to security reasons that they could not expose so much of their company profile. The others accepted. One thing however, that most of these companies wanted was advertising for them at low cost and then later on increasing the rates when the project is picking at a high pace. The last group that we visited was the single businesspersons. Most of these were not ready to adopt the magazine advertisement system since they saw it as an extra expense on their side. Of the 20 businesses that we visited, only 8 welcomed the idea of using magazine to advertise their products. From the feasibility tests performed in the hotels, industries and the businesses, hotels are observed to be readily available to adopt this strategy despite a few others still not courageous enough to take the step. Companies too also

Multiple Intelligences Research Paper Example | Topics and Well Written Essays - 2500 words

Multiple Intelligences - Research Paper Example Evidence from Neo-Piagetian theorists are presented who argue Gardner ignores general processing efficiency, an aspect of mental functioning that directly supports notions of a general intelligence. Other criticism from cognitive theorists is presented that argues the theory of multiple intelligences misunderstands maturity in that it considers intelligence as an end-point and not a dynamic process. Criticisms of multiple intelligence theory are also considered in terms of the means that the theory has been implemented. One such criticism argues that its implementation in education has neglected the necessary development of comprehensive mental functioning for focus on single area skills. Furthermore, objections are levied by cognitive-neuroscientists. These individuals have conducted parts of the brain and argue that the research attests to a shared set of genes associated with subjects Gardner attributes to multiple mental functioning, including mathematics and reading. Support of multiple intelligence theory is then considered. Gardner’s own contention that his theory properly considers the nature of previously labeled abilities as intelligence is noted. Theorists who argue that those who believe Gardner’s theories of multiple intelligence are merely abilities, use tautologies rather than empirical support establish support for Gardner’s perspective on this distinction. The research then works towards establishing more empirical methods of support for Gardner’s theory. In these regards, action research and scales that implement Gardner’s theory of multiple intelligences successful are considered as they attest to the potential existence of an underlining neurophysiology along the lines that Gardner has argued. Finally, the research concludes arguing that while there is strong indirect evidence supporting Gardner his theory may ultimately not have enough empirical support. One of the major theories that have had an impact on educational approaches

Concept of culture Essay Example | Topics and Well Written Essays - 250 words

Concept of culture - Essay Example â€Å"Culture is essential for the existence of a society, because it binds people together† (Kartha). Some of the major aspects of culture include social norms and values, language, religion, ceremonies and festivals, food, clothing, and arts and literature. Cultural relativity is an important concept related to culture. It means that any good or bad deed is related to the cultural norms and values. An action, which is socially approved in a culture, is good whereas an action, which is not approved in a culture, is a bad action. Almost all cultures tend to be ethnocentric in nature. The reason is that people belonging to any specific culture or society usually perceive things according to the perspective of their own cultures. For example, a person living in the Indian society will see every matter of life according to the mindset developed by Indian culture. He/she will not see any matter from the perspective of American or European culture. Therefore, we can say that cultur e not only influences the living style and mindset of people but also plays a considerable role in shaping behaviors and characteristics of the people living in any society. Works Cited Kartha, Deepa. â€Å"What is Culture.† Buzzle.com, n.d. Web. 19 Jun. 2011.

Balanced Scorecard and Ethical Issues Assignment

Balanced Scorecard and Ethical Issues - Assignment Example It has been observed that majority of the firms utilize BSC in order to evaluate the ‘balance’ existing between its compensation plan and the performance measures over a certain period of time which further assists the organization to design effective strategies (Ittner, Larcker, & Meyer, 1997). Performance measurement facilitates managers to evaluate the outcomes of the overall organization as well as employees’ operational activities. Performance measurement also depicts the effectiveness of resources and the possibilities through which the activities and the resources satisfy organizational missions and objectives in a rational manner. Recent researches have often regarded BSC as a management tool which can deliver successful and well-documented outcomes (US Department of Energy, 2013). However, when measuring the attributes considered in the BSC framework, various ethical issues can also be observed to disrupt its validity as well as the reliability of the ove rall evaluation process outcomes. As stated by Bieker & Waxenberger (2002), the BSC approach lacks in considering the wide group of stakeholders including the community members who can also impose significant influences on the organizational performances. Thus, by ignoring the organizational responsibilities and its performances towards the stakeholders, business incorporations may have to witness significant ethical concerns when applying the mechanism of BSC. Unethical Behavior As A Result of Wrong Performance Measures Majority of the companies in today’s contemporary era, evaluate performance indicators in order to improve the overall performance of the organization and directly tie with the compensation system which comprise various aspects such as customer satisfaction, cost of the products and quality of the services offered along with providing job satisfaction among the employees. It is in this context that as the BSC framework focuses on a multidimensional approach t o performance measurement, in majority companies, managers attempt to use this particular framework extensively (Lichiello & Turnock, 2006). With due consideration towards the critical viewpoint obtainable through the application of BSC approach, it can be regarded as an appropriate measurement tool through which Sparkling-Automotive Company (SAC) can tie its the compensation system with performance and thus enhance efficiency in its overall business process. However, SAC should also focus on recognizing the limitations of applying the BSC framework prior to its implementation for the purpose of its performance management. As stated by Butler, Henderson & Raiborn (2011), although the framework inculcates a multidimensional approach towards measuring performances of an organization, incorporation of sustainable issues, such as environmental concerns and stakeholders interests make the evaluation process quite complex. Owing to this particular limitation, managers often have to face o bstructions in detailing appropriate and almost accurate information relating to the performance measures. Furthermore, as explained by Rillo (2004), when measuring the cause-effect relationship between the implemented strategies and obtained outcomes through organizational pe

PERSONAL ESSAY PREWRITING Assignment Example | Topics and Well Written Essays - 250 words

PERSONAL ESSAY PREWRITING - Assignment Example Therefore, through securing the immediate needs and acceptance the community will be protected from the high rate of recidivism especially for drug offenses meaning a safer community. The most influential person in my life is the United States of America president Barrack Obama. Barrack Obama is passionate, enthusiastic and focuses on giving humanity the foremost priority in service to the American people and beyond. Obama is influential because through the belief of service to the community being a personal responsibility and supporting community programs effort for a better America and the world at large. Through attending community service programs that are available in our neighborhood mainly addressing drug users who want to undergo rehabilitation change my life. The programs were important because opened up the real experiences of the people and families that are affected by drug or drug related problems causing a tremendous impact in my life. After undergoing these programs, I got the actual first hand effect of drug from the people we interacted with alongside the victims families. Hercules in the Greek mythology is comparable to me in terms of the source of our drive to serving our community. The character of willingness and dedication to serve without expecting reward for our action is common when it comes to my community endeavors. Hercules stand amidst resistance by the people he was serving assists a lot in giving me the focus and enthusiasm to continue pursuing my goals in the community service such as outright ridicule and

Rates of reaction - concentration Essay Example for Free

Rates of reaction concentration Essay This experiment tests how differing concentrations affect the rate of a chemical reaction. It will be done using a simple experiment where one substance is constant and the other is varying. Apparatus For each experiment I will need the following; 150 cm3 2 Molar hydrochloric acid 140 cm3 water 250 cm3 sodium thiosulphate 1 conical flask 1 measuring cylinder 1 stop clock 5 pieces of paper 1 pen Preliminary Work; Prior to this investigation, I conducted a preliminary experiment to determine the strength of my method in terms of accuracy and precision. I decided to test how the temperature of an experiment affects the rate of reaction. Therefore, I got 50 cm3 sodium thiosulphate and 40cm3 hydrochloric acid diluted with 10cm3 water. After pouring the two mixtures into a conical flask I placed it onto a black cross on a piece of paper and timed the time it took for the precipitate of sulphur produced to make the solution seem so cloudy the cross disappeared. The same experiment was conducted at temperature of 10Â °C, 20Â °C, 30Â °C, 40Â °C and 50Â °C. The two substances that I have chosen for preliminary work will give me an accurate indication of the time taken for the reaction to occur in the actual investigation, as unlike with most experiments, the chemicals produce the precipitate of sulphur which turns the solution a milky yellow colour which is easy to see clearly. From my previous work, I can see that the range of temperatures was enough to give a clear summary of the investigation; therefore, I am transferring the range of temperature to use as amounts of hydrochloric acid as I feel it gives reliable results. Method After retrieving all the apparatus that is needed to successfully complete the experiment, I will begin with drawing a large cross onto the piece of paper. Then I will measure out five different quantities of both water and hydrochloric acid using a measuring cylinder in the following Display complete essay The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Comparison of Marketing Strategies in Banking Industry

Comparison of Marketing Strategies in Banking Industry 1. Introduction There has been progress and advancement in the field of finance and business due to the widespread use of information technology. Banking Industry has proved that it is far ahead due to the implementation of several technologies and most of its industries and businesses are doing exceedingly well because of this. In todays times, when one is interacting with banks and other financial institutions there is a gap in services which is felt by the demanding and upmarket consumer. Due to this banks have had to pull up their socks and turn around their operations by introducing sophisticated means of conducting business. They have hence provided ATMs (automatic teller machines), computer and internet banking, phone banking and banking kiosks are proving to be alternative means to benefit from the banking services in a comfortable and convenient manner. According to scholars Wong (1998) and Kimball Frisch (1997), e-channel, also known as innovative distribution channel or online banking, as per Daniel (1999) or technology-intensive delivery system, says Filotto et al. (1997), is interpreted as the approaches used to deliver financial products using electronic media such as personal computer, the telephone and the Internet, say Dannenberg Kellner (1998). The ATM as a matter of fact is the most commonly used electronic distribution channel that aids the customers of a bank to conduct their banking transactions, which could be deposits, withdrawal or balance enquiry 24-hours a day. All banks in Malaysia provide ATM services coupled with the phone banking option. As the customer service department has been centralized services such as phone banking, account balance enquiry, instruction to issue bankers cheques and giving standing instructions are services which can be executed for all. Though a call will first reach an automated respo nse system, a customer may want to talk directly with a service representative. The phone banking facility is available 24 hours a day. Some examples are Direct Access of Southern Bank, Tele-banking of RHB Bank and Maybank. Phone banking, or also known as remote e-banking, self-service banking, home banking and office banking, is the third type of e-banking. There is internet banking as well which makes use of the Web. This is a comfortable way of finding out the balance in your account, if you need to transfer funds or request for a cheque book, and make the payment of bill, and can be done at home or while you are in office. Within three years, marketing companies believe that the financial services business over half of the customers will use the Internet to make themselves knowledgeable about the new financial services, products and search for more information, if they do need it. This number can even go higher in a short period of time. LIMRAs optimizing Opportunities with Online Consumers (2007) came to the conclusion that around out of 10 online customers, 7 say that they expect to check products, prices, grading and details of the company on the internet. These findings show that there is plenty of opportunity for people to make use of the internet to introduce opportunity within a large number of prospective customers. As the World Wide Web continues to grow, the expectation of the user and his behaviour are also changing. Potential customers now have the skill to develop content online and play a proactive part in creating and sustaining relationships with companies they are able to find online. This dissertation aims at exploring the effectiveness of e-marketing in banking industry and its impact on the industry. 2. Problem Statement In order to increase the customer base, the marketing team of a bank uses content and illustrations in direct mail or ad campaigns to attract and draw customers towards it schemes and products. Of late there has been an increase in tele-callers as well who persistently call and promote the various products available. On the Internet, which is fast-paced in form and function, banner ads and smartly written click-to-pay has become a trap to captivate customers. The other level is keyword buying from Google and other search engine providers, and especially the buying of regional keywords. This one is a fresh technique used to bring the surfer to a website, where he or she will find ways to do business with your bank. The use of technology in the marketing of service industry especially banking industry is not such a new concept. Its been used and have been in use for various countries but it should have a key focus which will be discussed in this research. 3. Research Question What is the effective e-marketing tool(s) used in bank industry marketing? Evaluate the comparison between UK and Indian Banks? 4. Research Objectives The key objectives of the research are: To evaluate the various marketing strategies used by the banking industry. To study the effectiveness of different marketing strategies used. To examine the various e-marketing methods used by the service industry. To study the effective e-marketing tools used by UK Banks. To study the effective e-marketing tools used by Indian Banks. To evaluate the comparative analysis between e-marketing tools used in UK Bank and Indian Banks. 5. Literature Review The Meaning of Marketing Marketing has a two-way definition when it talks comes to discussing corporate activities. Firstly, it is used to adjust its resources on a constant scale so as to satisfy its chosen customers and in doing so to offer social and financial benefits. This is being tagged as marketing concept and stresses on the accountability of senior management to keep an eye on the situation and acclimatize oneself to changing situations. The scholar Levitt (1983), is a promoter of this concept. The other definition is to perceive marketing as a subject of demand management, primarily a technology to affect the behaviour of customer groups. This method is tagged as marketing management and it stresses the accountability of operational management to stage-manage demand in support of the business. It handles the selection of target markets, collection of appropriate offerings and stresses on advertising. According to Anderson (1983), it has many advocates as this been in the thoughts of most marketing theorists to date. Marketing in Banking The UK clearing banks have a branch network which is similar the field sales force of a production company. It is through these branches that customers are able to make use of the services of the bank. The branches work as outlets through which the banks policies are put forth, its relationships with its customers is tackled and the markets are surveyed and intelligence reports are gathered. Hence the branch and its management seem to be pivotal to any marketing exercise and their behaviour towards marketing an essential element in its acceptance. It may be debated that technical transformations like cash dispensers, credit cards and other electronic modernization is taking the customer further and further from his branch and he is becoming a stranger with the staff of the bank. The branch of the bank is the main crossing point with the customer and these very alterations are likely to increase the value of the branch as a stage for business development and cut down on its role as a performer of money transactions.Whether marketing in the short term has improved the situation of a company by the results achieved in their branches, management is likely to introduce marketing. In the initial days when bank marketing was introduced in the UK, there were some doubts about the capability of a conventional line of work to acknowledge what appeared to be a different method to take up. The procedure and the concerns linked with the application of marketing to financial services is hence special interest to students of marketing and ba nking. Indian Banking Scenario In the 1960s marketing in banks began in its most conventional form of publicity and public relations. Even though they functioned within the stipulation that there can be only small changes among individual banks, the marketing environment of a bank has since then changed to a large extent. Today banks are facing strong opposition from the foreign, private and public sector banks, and there is a pressure from other financial institutions. Financial institutions are not only better placed statutorily, they provide higher returns and a handy product-mix which offer tax rebate benefits as well. A far as the supervision of their marketing function is there, these companies are better supervised and administered. While, it is discouraging to observe that the immense boost received by the banking sector thanks to nationalization has not been factored in in productivity and profitability, on the other hand, its cost of carrying business has gone up, its bottom line has dropped and the disp arity between the anticipated and perceived quality of customer service has also become broader. As a result, the banking sector has been under strong criticism by the Government and the public alike. In order to make their business environment more positive, in the last few years, banks have adopted various steps which are initiating creative schemes; organizing processes to reduce paper work and delays; introducing teller systems; competent enhancements in the look and feel of the banks branches; looking up the model, expert and service branches; offering extra boost to their publicity initiatives; creating customer service bodies at the banks offices; carrying out customer relations programmes; establishing customer service departments at the head office of banks; making courtesy weeks/fortnights, customer service campaigns and door-to-door surveys; setting up May I help you? counters and placing public relations officers in large branches. These reactions of the bank show that may be they have woken up to a logical way of marketing their financial services, and to think beyond the narrow course of marketing as publicity and public relations held so close by them. UK Banking Scenario In developed countries, though industrial and consumer goods industries have increased their marketing exercises, service companies and the banking businesses seem to be slow in taking up and enforcing the marketing concept, for case studies in various countries, say Watson (1982), Donnelly Berry (1981), Lewis (1981), Cramer (1968). To the best of the present authors knowledge, there are no researches of bank marketing in developing countries, more so in Turkey. As Turkey becomes more liberalized and industrialized, marketing of bank services becomes crucial to its economic development. Also, data about bank marketing is important for foreign bankers, international monetary agencies, domestic policy makers and overseas businesses which deal with Turkish markets. Technology Marketing in Banks The banking industry would not have been so sophisticated and evolved had technology not been harnessed to its maximum. There have been a number of factors responsible for its progress and evolution. Broad economic trends and social forces, toned down by government policy and controls, become the environment within which progress occurs, and the level of oppositions largely decides the rapidity of amendments. Technology is a way to prevail over obstacle and expenses, but in recent years it has become all-embracing and advocated change. It has also been accountable for the rise in superiority of marketing in the supervision of banks. There are two factors why only providing a gist of a single banking system at the present time would be insufficient to study the influence of technology. The first is that the application of technology is unequal among countries and period of time, and the other is that technology is growing very fast and will continue to do so. There is a time gap before technological developments are implemented and we need to know what decides this gap. The only way to move forward is by way of a historical study, sketching an outline of the parallel progress of technology and banking operations since the 1950s and perhaps into the future. Technology and Marketing It is a well-accepted fact that the value of marketing in dependent on the level of opposition in a certain market. Since 1950s, competition has shot up in all banking markets, and it continues to grow with the existing trend of de-control, which focuses on getting rid of structural barriers between types of institutions and market, while escalating the control for prudential objectives. In this environment and period, the growing worth of marketing departments is not alarming. Even a perfunctory glance at marketing literature reflects that the contribution of bank marketing has undergone a change in this period. Some writers have typified three different stages through which it has progressed the first stage was the one in which marketing was restricted to advertisements that reiterated the banks strong points; the second was one in which the bank was proactive in marketing its new products; and the last stage began when banks tried to find out and match the actual requirements of the customer. In the first stage there was not much that a marketing department could do, however, in the second and third stages marketing had a powerful role to enact in bank management. In the second stage, technology took on an important role in bank marketing, with the design of new products. One mode that was adopted was to put up accounts for depositors, which often had a layering of interest rates as per the size of balance or a rate that altered daily and weekly with money market rates. Others offered some connection between two different accounts, perhaps a current account and an interest-bearing account; when the latter account was operated by a building society or savings bank that had little influence to offer current accounts, transfers between the accounts included two institutions. It was typical of banks in the second marketing stage to get lazy and so slow down the customers from making the most of the power to minimise their current balances day by day; in the third phase they are expected to meet the customers requirements, but it is surprising how few of them have yet to provide sweep accounts so that the current account balance is exactly zero by the end of the day. These features of the new accounts would have been impossible without support from the computer. The third stage is the one in which marketing becomes the superior part in the strategy of the banks, when marketing departments lose their shine as the banks management, at the highest levels especially, must comprise of people who have experience of marketing. It is also a stage in which the method is to fractionalize the retail customer base. Banks which provide payment services can easily beat the rivals on the basis of their computer record of the traits and the financial behaviour of their customers. Technology is hence vital for this stage but it would be wise to remember that technological support for new products and segmentation has been in existence since 1980 in the form of mainframe computers; the only new thing is the addition of new software. 6. Research Methodology Research approach The researcher took on a case study method to get a detailed understanding of how e-marketing Industry. As per Denscombe (2000) when emphasizing on one or few research units with the objective of obtaining detailed information, the best method is to take up the case study approach. As per Yin, when the researcher has almost no control over happenings and when the stress in on a certain event in real life and to answer how or why questions, case study is the preferred method approach. Case selection By using random sampling techniques, the researcher found 4 banks which include 2 from each country i.e. UK and India. One public and one private sector bank was chosen for both the countries. As per scholars Hunt Shelley (2004), a qualitative method makes the researcher grasp and construe the qualitative character of the information. The way forward keeping the qualitative aspect of the study in mind will include an in-depth study and assessment of the existing research and techniques applicable to the specific research problems, involving environmental issues within the marketing mix and policies created by the companies. The purpose is to fully grasp the way the companies create marketing strategies to remain in the competitive market. Data collection Primary data: According to Denscombe (2000), for an in depth knowledge and understanding of the importance of e-marketing strategies in in Bank. The researcher used a face-to-face interview as the most apt method. This would not only enable him to seek information, but also give him an opportunity to seek detailed clarifications on the thoughts. Walshman (1995) had stressed on the advantages of personal interviews as one of the best ways to record the views and aspirations of the interviewee. The researcher faced problems such as limitations on the selective thoughts of one person, inconsistencies due to rigid beliefs of the interviewee, collation of voluminous data, transcription by using this methodology. To gather information from the interviewee, the scholar has suggested to use the semi-structured interview guide as interview questions would differ as cases had very different strategies. According to Walshman (1995) interviews provide the best way to understand the views of the participants regarding the actions and events, which have or are taking place and the views and aspirations of themselves and other participants. In qualitative approach there is the extra benefit of permitting the researcher to go back to the drawing board and assess the understanding provided by the respondent in more detail as compared to other methods. The interviews will be carried among managers of the companies who are accountable for the creation of green marketing strategies. The researcher documented the responses and also simultaneously recorded them to transcribe later. The researcher will be going for 5-10 interviews from each bank. Secondary data collection Secondary data is gathered from different sources such as websites, annual reports, books, journals and articles and case studies. The objective this information gathering is to find out the related data regarding strategies adopted by the Trident Solutions. Pilot study: A pilot study was carried out among interviewees to ensure that the terms used are correct and suitable. As per Denscombe (2000, p 135), interview will be held using the face to face approach in order to aid the interviewer to ask questions which were not in the interview guide depending on the respondents answers. Data analysis The information was studied using content analysis. After the interview got over, information was cut down to recognize the patterns and themes and obtain a clear understanding. As per Ghauri and Gronhaug (2005) information was explored, studied and classified based on the questions in the research questions. If more information was needed or when new questions arose, then another round of data collection would be conducted.

Functionalism and Machine Aesthetic of Modern Architecture

Functionalism and Machine Aesthetic of Modern Architecture Functionalism in Architecture was a movement during the late 19th century and early 20th century was a product of one American architect Louis Henri Sullivan who coined the term form follows function. It was Distinct to have exposed architecture of the existence of ornamentation and therefore aesthetics so that a structure simply expressed its purpose or function. Both in the United States and in Europe, functionalism and machine aesthetics became existent due to the development of the era. During the 1920s and early 1930s in the United States, there was a growing machine-driven culture. The machines influence on art and architecture reflected the machines explosion as a valuable form of aesthetic. Both Functionalism and machine aesthetics held its own influence in modern architecture. The arrival of the machine was to have such revolutionary significance that the following years can legitimately be termed the Machine Age. Among the great number of cultural changes engendered by this new era was the installation of a machine aesthetic in the fields of architecture and design. This was of central importance to the Modern Movement as it provided a means by which its practitioners could engage with what they regarded as the spirit of the age. The machine aesthetic can be distinguished in the work of each major figure of the Modernist pantheon; it therefore conditioned the entire range of Modernist activity. By utilizing these aspects, the ornamentation and unnecessary forms of designs were obliterated and instead replaced by a plainer but functional look. Despite the growing movement of functionalism and machine aesthetics during the early 20th century, there still lie the differences and comparisons between the utilizations, views, and ideas about them from America and Europe. The difference of the two places somehow manifested various approaches towards the topic. The machine was valued for its service. Its aesthetic was promoted by those who saw a beauty in the machine a beauty in appearance and function. The machine aesthetic was assumed by all sorts of objects. The look of the machine was not universally celebrated, yet it was widespread nonetheless Despite this consistency, the reasons why individual Modernists employed the aesthetic varied greatly, and to conclude that they did so only to evoke the current zeitgeist would hardly seem satisfactory. Instead, the aim of this essay is to analyse functionalism and the several uses made of the machine aesthetic in order to determine why it was so central to Modernist theory and practice. Since the particular character of the aesthetic varied according to the nature of the interest in it (e.g. political, economic), the reasons for its use are fundamental to any understanding of Modernism. Firstly, the idea that Modernism embraced the machine aesthetic in order to give concrete form to the spirit of the age, though not the sole motivation behind Modernist movement is valid in itself and deserves to be expounded. The Industrial Revolution precipitated a series of immense changes which can be understood to have genuinely transformed the world. These include industrialisation, the rise of the metropolis, an accompanying decline in ruralise, and rapid technological progress. In being plundered for their natural resources, even Third World countries felt the impact of the new era. For many these changes threatened to create an environment that was both alien and hostile to humanity and nature. In the cultural sphere, the nineteenth-century design reformers John Ruskin and William Morris attacked machine-production for discouragement the craft skills and individuality of the worker. Since the machine took both tradition and individual attempt, it would become impossible for the artist or craftsman to take pride in their work, and the consumer, in turn, would suffer the spiritual disadvantages of no longer living in an environment that had been lovingly crafted. As a neutralizer, Ruskin, Morris and others proposed a return to traditional craft processes and sources of inspiration that were primarily medieval. In other sectors, this reactionary measure was felt to be unrealistically traditionalist. Since the machine was, as Ruskin and Morris had argued, incompetent at matching traditional craft processes and designs, those who recognised that the machine was an beyond doubt reality were aware of the need to evolve a new aesthetic that it was suited to. This would re-establish a high standard of quality in design and ensure that designed goods were adjusted to the age, rather than being hopelessly revivalist. One such figure was Adolph Loos, whose essay Ornament and Crime (1908) argued that applying decoration to a designed product was both inefficient and criminal, because eventually it resulted in the utilization of the craftsman: If I pay as much for a smooth box as for a decorated one, the difference in labour belongs to the worker. Instead, the new aesthetic was to be derived from the new processes of mass production. The result was a simple, essentialist style that was based on geometry (especially the straight line and the right angle3). Geometry became a model, not only because geometrical forms were theoretically easier for the machine to execute, but also because of overtones that Plato, amongst others, had invested it with. In Platos philosophy, geometrical forms were beautiful because they were elements of the eternal and absolute world of ideas that existed beyond material reality. The most concerted attempt to articulate this style was given in an exhibition on Modern Architecture at the Museume of Modern Art in 1932. The International Style: Architecture Since 1922 accompanied the exhibition. Historian Henry-Russell Hitchcock and critic Philip Johnson outlined the principles of the International style: The idea of style as the frame of potential growth, rather than as a fixed and crushing mould, has developed with the recognition of underlying principles such as architects discern in the great styles of the past. The principles are few and broad. . . . There is, first, a new conception of architecture as volume rather than mass. Secondly, regularity rather than axial symmetry serves as the chief means of ordering design. These two principles, with a third proscribing arbitrary applied decoration, mark the productions of the international style.4 Advances in construction techniques and materials allowed for a shift in structural support. Whereas walls were once weight-bearing, and thus massive, support was now given by skeletal infrastuctures. This change provided greater flexibility in window placement; once nothing more than holes cut in a wall, they could now be located virtually anywhere. Thus, proponents of the International style, the architectural equivalent of machine purity, moved windows away from walls centres, lest they suggest traditional construction. Armed with these new possibilities, asymmetrical designs were encouraged, as function in most types of contemporary building is more directly expressed in asymmetrical forms. Ideally, structures were not to be arbitrarily asymmetrical, but it was assumed that the needs of residents and the purposes of different spaces in the buildings would not produce symmetrical designs in fact, arbitrary asymmetry would be a decorative device, and thus an anathema to the Internationalists. Machine purity was a reaction against the ornamentation of previous decades and even the Moderns. Honesty in use and materials was sought functions should not be concealed beneath a covering, and items shouldnt be presented as something they were not. Simplicity and sterility championed the pure white of the hospital and lab. Stucco was an ideal material, as it provided for unbroken, continuous surfaces. Walls were skins, stripped down and allowing for a maximum of interior space. These interior spaces were to be designed individually, matching the needs of the resident, to provide for the amelioration and development of the functions of living.6 Rooms were to be determined by function, and the movement between rooms was to stress the unity and continuity of the whole volume inside a building.7 Book shelves and living plants were the best decorative devices in the home. This appealed to Modernists, whose works and writings revealed a desire to exceed the chaos of temporary solutions and preoccupation with styles that had characterised nineteenth- century design. The aim of Modernism was to achieve the ideal solutions to each design problem in works that would be style less, timeless and possess the same purity and clarity as geometry. Given the widespread belief that the machine symbolised the new century, it was perhaps inevitable that certain Modernists should embrace it entirely for its own sake purely as a metaphor, and with no concern for its practical applications. To some extent at least, this tends to be the case for most canonical Modernists, but this approach is exemplified by the Italian Futurist movement. As this brief analysis indicates, Futurism was primarily a literary and artistic movement. It was characteristic of its paradoxical nature that a movement initiated as a response to the changing environment should possess no means of expression in the art form that most directly conditioned the environment architecture. This was the case until 1914, five years after the publication of the first Manifesto, when Marinetti was finally able to welcome Antonio Sant Elia into the ranks. Sant Elia recognised the metropolis as the environment of the new age, and accordingly pioneered designs that were replete with intimations of the machine aesthetic. His perspectives for La Città   Nuova (1914) emphasise the geometry and verticality of his vision by juxtaposing stepped-back sections with sheer verticals. The interaction of diagonals and verticals this produces invests his works with the same energy and dynamism to be found in exemplary Futurist paintings. In addition, his buildings are frequently surmounted by features resembling industrial chimneys or radio masts (e.g. Casa gradinata con ascensori, 1914), thus making perhaps slightly picturesque use of an iconography derived from machines. Futurisms interest in the machine aesthetic arose from a naà ¯ve and romantic celebration of the machine for its qualities of energy and dynamism. The machine was therefore valued exclusively for the expressive potential it offered. Since they failed to grasp its practical aspects the Futurists neglected to adapt their aesthetic to technological limitations. For this reason Sant Elias designs remained on the drawing board. A deeper engagement with the realities of the machine was demonstrated by those who embraced the concept of functionalism. This idea played a significant role in most forms of Modernist design and theory. The central contention was that the form of an object should be dictated by its function. The Bauhaus, for example, aimed to originate the design of an object from its natural functions and relationships,11 so that they could be used effectively and were rationally related to each other. Of course, the pursuit of functionalism complemented the Modernists aim to arrive at ideal design solutions unless objects fulfilled their purpose they could barely be ideal. This led to the notion that a designed object could be beautiful if, and only if, it functioned perfectly. Function therefore replaced appearance as the prime principle of aesthetic quality. Artistic elaboration was eschewed in favour of clear form that both expressed its purpose and ensured that this purpose was satisfied. Henry-Russell Hitchcock and Philip Johnson, in their discussion of European functionalist architects (i.e. canonical Modernists), wrote that, If a building provides adequately, completely and without compromise for its purpose, it is then a good building, regardless of its appearance.12 Explanation of this somewhat radical view was found in the machine. Since the machines appearance was derived entirely from its function it was both morally and economically admirable, which made it beautiful. Karl Ewalds writing The Beauty of Machines (1925-6) contained the saying, A good modern machine is an object of the highest aesthetic value we are aware of that.13 For evidence of this the Modernists looked to the USA, where an unselfconscious functionalism had been put into practice by pioneers like Samuel Colt and, in particular, Henry Ford. Ford brought the concept of standardisation to his car plant, with results that were seen as almost astonishing. His moving meeting line system, which involved specialised stages of fabrication and identical parts, had enabled him to dramatically increase car production. His success was such that industrialists and manufacturers across the world were adopting these methods. Theoretically, their goods were now readily available and continually depreciating in price, even as profits soared. Paul Greenhalgh has observed that Modernists recognised the need to embrace technology for these reasons of economy and availability. It was the means by which Modernism could be promoted worldwide. In addition, the standardisation advocated by Ford would facilitate rapid construction and maintenance.14 Therefore, the example of Ford and others encouraged the Modernists to view the machine as the absolute ideal of functionalism. This can be confirmed by reference to Le Corbusier. Much of Le Corbusiers manifesto Vers une architecture (1923) is dedicated to promoting the architectural virtues of the machine. His famous declaration, The house is a machine for living in,15 often misunderstood, meant that the guiding principle for architects should be to make the house as well suited to its purpose as was a machine. This reiterated the argument that functionalism was more important than appearance. In order to progress, he believed, it was necessary for architects to abandon the notion of traditional styles and decorative effects: Architecture has nothing to do with the various styles [They are] sometimes pretty, though not always; and never anything more.16 this implies that he saw the aesthetic, not as just another style, but as the very substance of architecture. Instead, he drew parallels between architecture and the Engineers Aesthetic, arguing that engineers were to be praised for their use of functionalism and mathematical order. As a consequence, architect s were encouraged to emulate engineers and adopt these principles in order to attain harmony and logic in their designs. To reinforce this argument the illustrations of Vers une architecture celebrated the functional and architectural unity of Canadian grain stores, ships, aeroplanes and automobiles. From a present day perspective his principles are better illuminated by his architecture, since these illustrations (e.g. the Caproni Triple hydroplane) seem rather old. The Maison Dom-Ino (1915) was an early example of his Engineers Aesthetic: three identical planes are suspended above each other by steel columns, a method of construction that frees the walls of their load-bearing purpose, and allows his concept of the free faà §ade to be introduced. An external staircase communicates between each level, and its location permits an unprecedented space and clarity in the plan. The components were all to be standardised and pre-fabricated, which would allow for rapid construction. This house was therefore a product of Le Corbusiers intention to apply the principles of mechanical mass production to domestic architecture. However, a substantial body of criticism (e.g. Greenhalgh, Sparke) has argued that this functionalism of Modernist theory was not based in reality. The machine aesthetic remained just that, as few of the designs were capable of being standardised. For example, the Grand Comfort chair by Le Corbusier and Charlotte Perriand was neither functional nor standardised. It required no less than eighteen welds and three materials, making it expensive and capable of production only by craftsmanship. Le Corbusiers pavilion LEsprit Nouveau featured door handles supposedly derived from car or aeroplane handles. These were not standardised but had to be made individually. At the Bauhaus, Marianne Brandts tea service (1928/30) embodies the machine aesthetic with its geometrical, angular forms, but, again, these features made it unsuited to machine production. For this reason, virtually no products of Modernism were mass-produced, at least until the style was modified and practised on an international level in what became known as the International Style. For the pioneer phase, mass production remained a metaphor that could not yet be emulated.17 A further dimension which has not yet been discussed is the political function of the machine aesthetic. This was hinted at in Loos belief that it improved the domination of the worker, but here the importance was on the labour-saving potential of the machine. Loos celebrated the aesthetic because, theoretically, it reduced the hours of effort required of the worker by avoiding unnecessary ornament. This line of reasoning even occurs in the theories of the politically unsure Le Corbusier, whose Freehold Maisonettes of 1922 used mechanical applications and good organisation derived from machines to reduce the need for human labour, and thus alleviate the workloads of servants.18 It did not necessarily follow in either case, however, that the machine could serve as an instrument for social liberation. This possibility was not fully explored until the influence of Modernism had spread and produced a diversity of practitioners. To the increasingly machine-orientated Bauhaus Moholy-Nagy imparted his belief that the machine was inextricably linked with socialism because it was an absolute. He wrote: Before the machine, everyone is equal I can use it, so can you . . . There is no tradition in technology, no consciousness of class or standing. Everybody can be the machines master or slave.19 This belief was widespread amongst Modernists, with Theo Van Doesburg being another notable exponent. Van Doesburg praised the machine as a medium of social liberation, and denied that handicraft possessed this capability, since handicraft, under the supremacy of materialism,20 reduced men to the level of machines. But as Charles Jencks has observed, Van Doesburgs enthusiasm for the machine went beyond its labour-saving potential, it was also based upon its universalising, abstract quality.21 In Jencks outline, the machines impersonality enforces equality between its users, which in art would lead to the universal and the abstract. The result would be the realisation of a collective style that was universally valid and comprehensible, based as it was upon the abstract forms of the machine. Paul Greenhalgh suggests that such an internationalism was central to Modernists theory and was an inevitable condition of their quest for a universal human consciousness.22 In order to achieve this, national boundaries had to be disposed of, as well as those between disciplines (such as fine art and design) and political classes. Greenhalgh confirms that the abstract, geometrical aesthetic appealed to Modernists because it could be used as a common language through which different nationalities could arrive at uniform solutions, thereby dissolving national boundaries. In its exclusion per se of language, abstraction was the aesthetic which enabled the ethic, internationalism, to be realised.23 Though he does not use the term, the aesthetic Greenhalgh refers to is that of the machine, since it is derived from and (theoretically) tailored for machine production. I would therefore argue that Modernists associated the aesthetic with internationalism, not only because of its abstract quality, but also because its origins in the machine imbued it with the universal quality that Moholy-Nagy and Van Doesburg recognised in this source. The practical use of the machine aesthetics political function is best illustrated by the Russian Constructivist movement. It is perhaps surprising that an aesthetic originating from the machine the foundation of capitalism could flourish in the political climate following the Communist revolution. Loos idea of the machine as labour-saving device was, of course, central in resolving this dilemma, as was the social liberation and classlessness revealed by Van Doesburg and Moholy-Nagy. Also instrumental, no doubt, was the fact that, in this era, Russia was still largely a rural, peasant country possessing no heavy industry. The negative aspects of the machine would therefore have been less obvious than the myths of its glorious effects. In this climate of rural poverty and political fervour, the machine seemed capable of transforming society, and the aesthetic became the perfect metaphor for revolution and nation-wide progress. Since this made the aesthetic an invaluable resource for Communist propaganda, many of the leading designers were commissioned to create works that mythologized the revolution. Significantly, this situation did not only involve the government manipulating design to its own ends; many of the artists and designers were equally committed to the idea that they could serve the new society. The Constructivist movement was so named because its members saw it as their task to construct the environment for a new society in the same way that engineers constructed bridges and so on.25 Proletkult promoted the unity of science, industry, and art: Vladimir Tatlin, for example, believed design was linked to engineering, and saw the designer as an anonymous worker building for society. Tatlins Monument to the Third International (1919-20) reflects this ethos. This projection for a 400m tall tower (only a scaled-down model was built) clearly represents the union of art and construction its sculptural form of two intertwining spirals and a soaring diagonal component is rendered in a lattice construction suggestive of engineering. As well as resembling a machine, the tower actually functioned as one: it featured four transparent volumes that rotated at different speeds (yearly, monthly, daily and hourly). These were intended to house government offices for legislation, administration, information and cinematic projection. It should be pointed out that none of these reasons for interest in the machine aesthetic were mutually exclusive, and individual Modernists did not adhere to it for any single reason. Each partook, to some extent, of most of them. The enthusiasm of the European Functionalists also involved the political interest observed in Constructivism. At the same time, an element of the Futurists romantic fascination can be detected in the thinking of Le Corbusier, the Bauhaus, and all those for whom mass production remained out of reach. In conclusion, as case after case demonstrates, the Modernists enthusiasm for the machine aesthetic continued to be of an ideological rather than a practical nature. The machine was embraced as an idea by designers who failed to grasp the realities of mass production. Since their aesthetic was therefore inspired by the machine but not adapted to it, in many cases this actually impeded its realisation. This is highlighted by the examples of Futurism, Constructivism and even aspects of the Bauhaus, where numerous schemes could not be put into practice. However, the importance of the machine aesthetic within Modernism should not be underestimated; it was practised so widely, indeed constituted an International Style, precisely because it was deemed to be the ideal and most logical way of realising the central tenets upon which Modernism was founded. These included truth, internationalism, function, atonement with the age, and so on. The belief that the aesthetic was universally valid is reflected by the great variety of uses to which it was applied, such as Utopian, political, economic etc. For this reason it is no exaggeration to say that, for the Modernists, it was not a question of aesthetics at all, but of a Machine Ethic.

Metamorphosis by Franz Kafka - Does Gregor Ever recieve justice? :: English Literature

Metamorphosis by Franz Kafka - Does Gregor Ever recieve justice? In the short story â€Å"Metamorphosis† by Franz Kafka, the protagonist of the story, Gregor Samsa, goes through a strange transition where he is transformed from a human being into an insect. Throughout the story Gregor’s physical appearance changes but it is apparent that his life as an insect is not that different from his life as a human being. To the reader it seems as though justice is served when Gregor, who has been transformed into an insect by some unexplainable force, can no longer work. Therefore his family, who have been living off him are forced to go get jobs. This would be considered justice if it weren’t for the fact that Gregor is living his life as an insect therefore the idea of justice seems to be undefinable. â€Å"Metamorphosis† is the story of a man named Gregor Samsa who awakes one morning from â€Å"unsettling dreams† and realizes that he has been transformed into a â€Å"monstrous vermin.† Gregor is a traveling salesman who works ridiculous hours every day while his family sits at home enjoying the luxuries which come from the money that he earns. Gregor spends his time â€Å"traveling day in, day out.† He awakes every morning at four o’clock and has â€Å"not once been ill during his five-year employment,† therefore it is quite rare that when the story begins he is late for work. It is so rare that the head clerk of the company where he works appears at his house wondering why he is not out of bed yet and why he is late for work. Finally with the â€Å"aid of his chair† Gregor is able to open the door. It is a complete shock to everyone to see Gregor in the state that he is in. The head clerk is ready to leave and it appears that Gregor has lost his job for good. Gregor’s job loss is not only detrimental to him but also to his family because he is their only source of income. Seeing as how Gregor is unable to get another job, his family is forced to get jobs of their own. Roles are now reversed because now Gregor’s family is forced to take care of him. Gregor’s life as a human was unjust because he was forced to financially support his family and wake up at four o’clock every morning to go to work as a traveling business man.

Essay example --

Alzheimer’s disease (AD) is a degenerative brain disease that involves dysfunctions and loss of nerve cells in central nervous system, was discovered by a German physician, Dr. Alois Alzheimer in 1907. As it is accounted for 50 to 75% of all cases of dementia, it is the most common form of dementia (Blennow et al., 2006) and it is known as a progressive neuropsychiatric disorder which involves memory loss, mood swing and loss of intellectual and social skills (Lee et al., 2010) and sufferer will progress through seven-stages of Alzheimer but with different rate (Reisberg et al., 2003). Prevalence of dementia increases exponentially with age from 60 to 85 years old or older, which is Senile plaques, neurofibrillary tangles, loss of synapses and degeneration of basal forebrain cholinergic neurons are the neuropathological hallmarks of this disease (Shen et al., 2005). It is a neurodegenerative disorder with unknown cause (Blennow et al., 2006). There are some hypotheses of pathogenesis of Alzheimer’... ... are able to interfere some metabolic pathways of choline metabolism. Hence, they have broad range on neurologic effects. From the experiment, monosubstituted 2-aminoethanols give the least inhibitory activity. There will be an increase in inhibitory activity when the degree of substitution and molecular size of the nitrogenous head of the molecule increase, due to the increase in the chance for van der Waals’ interaction with the protein surface, results in increased enzyme inhibition (Hartung, 1968). This complied with the principle of inhibitors with tertiary amino compounds act on PAS site. Enzyme inhibition occurs by steric blockade (Rosenberry et al., 1999) or allosteric activation (Auletta et al., 2010) will give low number of empty enzymes for further hydrolysis. Therefore, dialkylaminoflavonols shold be futher investigated in the discovery of better drugs.

Coop

Cooperative ManagementSubmitted By: Cherlyn Ohoy Submitted To: Ms. Crispina Corpuz Date of Submission: October 15, 2012 AMPC: â€Å"FOCCUS COOP† Background of the Cooperative FOCCUS  (Finance Organization achieving Certified Credit Union Standard)  is a brand awarded to AMPC by the World Council of Credit Union based in the United States through CUES (Credit Union Empowerment and Strengthening) last 2003. Being branded a â€Å"FOCCUS† coop is a stamp of class and a seal of guarantee of the members’ financial investment security, as well as, its excellent, efficient and quality service. History of the cooperative Founded in  June 19, 1991  by  Ã‚  21  MARKET VENDORS  in Agdao Public Market Contribution per pioneer member was P3,000  for a total Share Capital of P63,000 Old name was  AGDAO MARKET VENDORS MULTI-PURPOSE COOPERATIVE  (AMVMPC) Core values A –  Action-oriented  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  C –  Competency G –  Generosity  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  O –  Organized  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D –  Discipline  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  O –  Open-mindedness A –  Accountability  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  P –  Perseverance O –  Optimism The Mission and Vision * MISSION * To uplift the quality of life of its members through the provision of quality products and services; and continuous promotion of cooperativism. VISION * A dynamic, strong and sustainable cooperative in Mindanao, whose members are empowered and working together in a spirit of cooperation, social justice, equity and peace towards total human development. How to join * Attend one hour free Pre-membership Educational Seminar (PMES) at any AMPC Office. Scheduled daily (morning and afternoon). * Fill-up Application Form for Membership and attached most recent photo ID. (1 pc. 1X1 and 1 pc. 2X2). * Submit photocopy of Birth Certificate or Marriage Contract. * Pay the required amount of Membership Contribution. The Products and Services Offered * PRODUCTS * SAVINGS DEPOSIT  (Earns 4. 5% per annum) * YOUTH SAVINGS (1 month old to 17 years old) * REGULAR SAVINGS (18 years old and above) TIME DEPOSIT| Regular Time Deposit| RANGE OF AMOUNTS| Months| | 3| 6 | 9 | 12| 3 YEARS (net of tax)| 10,000 – 20,000| 5%| 6%| 7%| 8%| 8%| 20,001 – 50,000| 6%| 7%| 8%| 9%| 9%| 50,001 – 100,000| 7%| 8%| 9%| 10%| 10%| 100,001 – 400,000| 8%| 9%| 10%| 11%| 11%| 400,001 – 900,000| 9%| 10%| 11%| 12%| 12%| 900,001 & ABOVE| 10%| 11%| 12%| 13%| 13%| | | . | | | | | | | | * TERMS: Three to 12 months period are subject to tax. Three years period are withdrawable only upon maturity and tax free. Rates are subject to change without prior notice. * Special  Time Deposit TERM:  P1,000 – 9,999   has 6% interest per annum. SHARE CAPITAL Minimum share is P1,000 Minimum of 10% interest per annum (dividends) Not withdrawable. * LOAN PRODUCTS 1. Capacity-based(max of P500,000. 00) 2. Providential 3. Agricultural 4. Commercial 5. Real Estate Interest rate of 3% per month based on diminishing balance or 1. 623% per month effective rate. Affordable repayment terms: 12-24 months. Emergency Loan -Based on Share Capital (max of P5,000. 0). * MORTUARY AID TRUST FUND P15 contribution per Regular Member. P5 contribution per Associate Member. Pro-rated contribution for less than a year member. * SERVICES 1. BOTIKA NG KOOPERATIBA * Gamot na Mura, Epektibo Pa 2. LIFE INSURANCE * Group Life and Accident with Fire Insurance (GLAFI) Annual Premium P250. * GADDI-Annual Premium  Ã¢â‚¬â€œ P230: Benefit P20,000. * Coop AKSI Plan – Annual Premium – P100: Benefir P20,000. * Keyman Accident Protector Plan for as low as P1,800 per annum with P1,000,000 coverage. * AMPC Family Insurance – Annual Premium P150. 3. NON-LIFE INSURANCE * Fire Insurance Cash Assistance (FICA) * Home Protek500; Annual Premium of P500 pesos. * Home Assure for as low as P1,905 Annual Premium. * Standard Fire Insurance/Motor Car Insurance. 4. HEALTH CARE (Annual Premium P1,300) * Unlimited Consultation for Member and Members' immediate dependents. * Unlimited Basic Laboratory Services and Diagnostic Procedures for members only. Hospital confinement-in-patient. * Health Care coverage on top of PhilHealth: P1,500 per day or P20,000 aggregate per year and another surgical benefit of P10,000 aggregate per year. Social Responsibilities 1. 2. SCHOLARSHIP PROGRAM 3. Technical Education Assistance 4. FEEDING PROGRAM 5. BLOOD BANK 6. â€Å"Dugo Mo, Kinabuhi Ko† 7. HOG DISPERSAL PROGRAM 8. ADOPT-A-SITE 9. LIVELIHOOD SEMINARS Financial Highlights * Operation Highlights as of December 31, 2008 * MEMBERSHIP   * DEPOSITS * SHARE CAPITAL| * REVENUE   * ASSETS GROWTH * NET SURPLUS| TAGUM COOPERATIVE Background of the Cooperative Tagum Cooperative has also now ventured into funeral service known as â€Å"funecare. † According to Tagum Coop Chairperson Norma R. Pereyras, the funecare is intended to respond to its members’ clamor for a â€Å"womb-to-tomb† complete service to them. The funecare service has filled in the gap toward a total member service satisfaction. â€Å"Tagum Cooperative gives value to its industry name. It is sensitive to its public image as a top-ranked cooperative. It does not sit on its laurels. It continues to innovate to benefit its members. And despite its greatness in the sector, it has kept its humility as an institution. No wonder, it has evolved into a model and well-respected cooperative. I will not be surprised if Tagum Cooperative is declared the best managed coop in the entire Philippines or in this part of Asia. To our mind, it is a fact waiting to happen in just a matter of time,† the CDA regional director concluded. History of the cooperative Almost forty years  ago,  Tagum Cooperative  was just an obscure, self-surviving money lending institution. Now, it is a world-class Savings and Credit Cooperative recently adjudged  Ã¢â‚¬Å"Winner†Ã‚  both in  Regional and National Categories of the Business Excellence Award for Small and Medium enterprise (SMEs) organized by the Philippines Small and Medium Business Development Foundation, Inc. PHILSMED) The Business Excellence Award for SMEs was received by the Tagum Cooperative Chairperson, Ms. Norma R. Pereyras, herself a Regional and National Awardee for Outstanding Volunteer for Best Practices, 2002, along with the  Tagum Cooperative Vice-Chairperson, Ms. Monica L. Salido and Manager, Ms. Juris D. Perez, CPA, MBA. The said Awa rd was given by the representative of the The Secretary of Department of Trade and Industry (DTI), Hon. Peter B. Favila, together with Ms. Mina T. Gabor, Ph. D. , President of Philippine Small and Medium Business Development Foundation, Inc. PHILSMED), Usec. Hon. Lecira V. Juarez, Chairperson, Cooperative Development Authority (CDA), Mr. Cresencio Selipara, 1st  Vice-President- Landbank of the Philippines, Mr. Donald Patrick Lim, Vice-President for Marketing- Philippine Daily Inquirer and Ms. Agnes Celeste D. Fernando, Head SME – Channel Distribution, Globe Telecom on October 6, 2005 at the Philippine International Convention Center (PICC), Reception Hall, which was attended by more or less 1,300 cooperators all over the country. Other Awardees/ Recipients for the National Category were: R. A. Gapuz Review Center- Manila, Lighthouse Cooperative, Inc. – Cagayan, Mabini Limers and Farmers Multi-purpose Cooperative,Inc. – Guimaras and New Central Woodcraft- Iligan City, of which Tagum Cooperative garnered the highest points. Tagum Cooperator’s belief in the value of work in service has brought the great twist. From its humble beginning as  Ã¢â‚¬Å"Holy Name Society (HNS) of Tagum Parish† in May, 1967  with only a handful Members and an available Share Capital of only P80. 00,Tagum Cooperative  had slowly stepped up to the limelight, now, conveniently servingits more than 26,000 members, of which 61. 0% composed of Woman-Members, coming from Tagum City and its nearby provinces and cities, with  a laudable P475. 1 Million in Assets,  Ã¢â‚¬Å"No External Borrowings†Ã‚  for the last five years. Now, Tagum Cooperative has a computed  Loan Portfolio of P317. 1 Million  that served over 160,000 households in coordination and tie up with L ocal Government Unit (LGU) that had helped and support in addressing the economic problem. Alleviating them from poverty line and upgrading their social, educational and health status. It was branded a  Finance Organization achieving Certified Credit Union Standards (FOCCUS)  in the year 2000 by the  World Council of Credit Unions (WOCCU),  based in the United States of America (USA), through its outreaching- cooperative program office in the Philippines, popularly known as the  Credit Union Empowerment and Strengthening (CUES)- Philippines, which have become the tenets of the Cooperative in its operations, programs, and policies, thus Tagum Cooperative as World Class savings and credit cooperative provides the necessary environment for the safe and security of the member’s money, giving the highest interest rates on their deposits and savings through the adoption of a sound, effective and rigid financial management. Today,  Tagum Cooperative  is among the prime movers of the Country’s Cooperative Movement, being one of the leading and most active affiliates of the  National Confederation of Cooperatives (NATCCO), Mindanao Alliance of Self-help Societies- Southern Philippines Educational Cooperative Center (MASS-SPECC) and Model Credit Network (MCN). Moreover, Tagum Cooperative is a leading advocate in the province in empowering or providing opportunities and protection to women through its  Gender and Development and Family Enrichment Program, Savings and Credit with Education (SCWE) Program, wherein 1,707 Woman-Members have availed of P4. 2 Million worth of loans for their livelihood or income-generating projects,  Tagum Cooperative Women’s Livelihood Association, Inc. (TCWLAI)  wherein 70 members have availed the technology of meat and food processing and candle making, thus, it  Ã‚  aimed at augmenting their respective family’s income. All of these achievements are made possible because Tagum Cooperative stand firm to its commitment to extend the best service to its members and that each member will be proud of being a part of Tagum Cooperative. Thru good governance by its able Officials, empowered Management Staff and well informed membership, Tagum Cooperative is posed continue its active participation as a Cooperative and as a partner of the government in progress and economic development of the Province of Davao del Norte, the neighboring provinces and the Philippine Cooperative sector in general. Core values T – Trustworthness A – Accountability G – Good Centered U- Unity M – Member Friendly C – Competence O – Optimism O – Openness P – Passion The Mission and Vision * MISSION * To promptly delivered innovative and responsive products and services to a member in a secured financial environment * VISION * Tagum Cooperative is the best â€Å"One-Stop-Shop† Cooperative for total member care. How to join * STEP 1. Attend one (1) hour Pre-Membership Orientation from Monday to [email  protected] 9:00-10:00 A. M. or 4:00-5:00 P. M. * STEP 2. Fill-up Membership Application Form and submit it with 2 pcs 2Ãâ€"2 recent colored picture with your name and date. * STEP 3. Pay the required amount, as follows: Membership Fee| 200. 00| Mortuary Fee| 480. 00| Initial Share Capital Deposit| 500. 00| Initial Regular Savings Deposit| 500. 00| Registration Fee (Savings ; Loan Seminar| 100. 00| Member’s ID Card| 20. 00| TOTAL| 1,800. 00| The Products and Services Offered * PRODUCTS * Regular Savings| A compulsory savings to all TC Members. It is a liquid savings account with no contractual maturity and can be withdrawn anytime with a minimum maintaining balance of Php 500 and will earn 4% interest per annum based on the Average Daily Balance (ADB). It has a specially designed passbook issued upon opening of the account. Depositors who religiously observe regular savings will have the chance to be awarded â€Å"Savings Depositor of the Year† during the Annual General Assembly. Diligent Savers of Regular Savings will get specially designed promo items. | * Share Capital| A compulsory deposit to all members. It has a minimum share required to be completed within 2 years from date of membership. The share capital deposit cannot be withdrawn unless Member will terminate his/her membership. Interest Rate: 8,000 and up = 7% per annumInitial Deposit: Php500. 00Minimum requirement: Php8,000. 00Characteristics:A cumpulsory deposit to all members. Php8,000 minimum share required to be completed within 2 years from date of membership. Share Capital Deposit cannot be withdrawn unless Member will terminate his/her membership. Earns divided aside from the guaranteed interest. A specially designated passbook is issued upon opening an account. Depositors who religiously observe continuous share capital build-up will have the chance to be awarded â€Å"Share Capital Depositor of the Year† during the Annual General Assembly. Through point system, depositors will get specially designed  promo  items. | * Youth Savers Club| A savings product for  kids 0-12 years old with a specially designed  passbook  issued upon opening an account. It has a minimum of  P50. 00 to open  an account and maintaining balance is P 50. 00 and will earn 4% interest per annum based on the Average Daily Balance (ADB). Member will receive gift items upon signing the application form as Tagum Coop| * Power Teen Savers Club| A savings products for teens 13-17 years old with especially designed passbook issued upon opening an account. Minimum of 50. 00 pesos to open an account. Maintaining balance is 50. 00Member will receive gift items upon signing the application from as Tagum Coop's way of welcoming new members. Diligent savers will receive specially-designed items that can be used at home or at school. The more the teens save the more rewards they get. Depositors who religiously observe Power Teen Savers Program will have the chance to be awarded â€Å"Power Teen Savers of the Year† during the Annual General Assembly. This is the perfect gift that the parents, grandparents, uncles/aunts, godparents, brothers/sisters can give to their children, nephews, nieces, grand children on graduation, Christmas, birthdays, etc. | * Time Deposit| A special time deposit certificate is issued to the member for every account opened. Interest on deposits varies depending on the amount, the longer the term and amount, the higher the interest rate. Upon maturity date, the member may renew the said time  deposit account , however if the member  Ã‚  misses to renew his/her time deposit on maturity date, Tagum Cooperative is  Ã‚  authorized to automatically roll over the said time deposit with the same term and rate. In case a member decides to terminate the time deposit account prior to maturity date, Tagum Cooperative will subject the  Ã‚  member’s Time Deposit to 4% interest p. a. Diligent Savers of Time Deposits will have the chance to be awarded â€Å" Time  Ã‚  Depositor of the Year† during the Annual  Ã‚  General Assembly. | * Pabilisang Savings para sa mga Drivers Advocacy (PaSaDA)| Aims to encourage drivers to start a daily habit of saving and realize their desire to build up a contingency fund. Interest Rate: 4% per annumInitial Deposit: Php30. 00Initial Share Capital(for non members): Php250. 00| * Golden HEARTS| | TERM| P 1,000. 00 to 100,00. 00| P 100,001. 00 to 250,000. 00| P 250,001. 00 to  Ã‚  500,000. 00| P 500,001. 00 to 1,000,000. 00| 1,000,001. 00 and above|   30-89 days|   5. 00%  |   5. 50%|   5. 0%  |   5. 50%|   5. 50%  |   90 – 179 days|   6. 00%|   6. 50%|   7. 00%|   7. 50%  |   7. 50%|   180 – 359 da ys|   6. 50%  |   7. 00%  |   7. 50%  |   8. 00%  |   8. 50%  |   360 – 719 days|   7. 50%|   8. 00%|   8. 50%|   9. 00%|   9. 50%|   720 days|   8. 50%|   9. 00%|   9. 50%|   10. 00%|   10. 50%  | * LOAN PRODUCTS 1. Major Loan: * Regular Loan (RL) * Government Employees Special Loan (GESL ) * Private Employees Special Loan (PESL ) * Convenient Loan (CL) * TC Income-Generating Service Loan (TC-IGSL) * Special Credit Line Service Loan (SCLS) 2. Minor Loan: * Cash Advance (CA) * Emergency Loan (EL) 3. Special Loan: * Instant Loan Bonanza * Micro-Finance Loan * Benefit Loan Appliance and Furniture Loan * Travel loan * SERVICES 1. Special Programs * Savings and Credit with Education (SCWE)| * AFLATOUN| * TC Youth Laboratory Cooperative Article| * TC Women's Livelihood Cooperative(TCWLC)| 2. Members Benefits and Assitance (MBA) * Himsug Pamilya Program (HPP) 3. Coop Funecare 4. Ancillary Financial Sercvice * Inquiry Machine| * Pinoy Co op ATM| * TC Collection Service Center (Bayad Center)| Financial Highlights PANABO MULTI-PURPOSE COOPERATIVE Background of the Cooperative Panabo Multi-Purpose Cooperative (PMPC) operates and advocates the values of self-help, self responsibility, democracy, equality, equity and solidarity. In the tradition of its founders, cooperative Members, Officials and Staff believe in the ethical values of honesty, openness, social responsibility and caring for others and the community. PMPC is a financial service, member-owned Cooperative dedicated to provide the financial needs of its members since 1965. PMPC is a Finance Organizations achieving Certified Credit Union Standard (FOCCUS) ; branded cooperative. It has achieved International Prudential Standards on Financial Ratios designed to protect members ; assets which will ensure operational sustainability and quality of member service. PMPC is implementing the MCUB methodology. MCUB (Model Credit Union Building) is a technology designed to transform a COOPERATIVE into a Model Credit Union (MCU) which adheres to Financial Disciplines where ; Members ; money is safe and protected. PMPC is a leading affiliate of the largest and strongest confederation of cooperatives in the Philippines which is the National Confederation of Cooperatives or NATCCO, with National Headquarters located at 227, J. P. Rizal Street, Project 4, Quezon City, Metro Manila; the Mindanao Alliance of Self-Help Societies-Southern Philippines Educational Cooperative Center (MASS-SPECC) based in Cagayan de Oro City; and, the Model Cooperative Network (MCN), situated at Rm. 324 GB Cam Bldg. , Monteverde St. Davao City, the official network of the FOCCUS branded cooperatives in Mindanao. PMPC is a bonafide member and staunch supporter of COOP-NATCCO PARTY-LIST, the only Party-List in Philippine Congress that represents the true voice of the Philippine Cooperative Sector and the underprivileged workers and small business entrepreneurs. History of the cooperative Through the zealous effort of Panabo Parish Priest Fr. Eugene Simon, PMPC was organized with 15 founding cooperators with a combined initial share capital of seven thousand five hundred pesos (P 7,500. 00) in 1965. Today, through prudent management ; adherence to financial disciplines, PMPC has magnified its growth by over 25,000 member-user strength and P312 million in assets (as of July 2008). Core values The Mission and Vision * MISSION * * VISION * The Products and Services Offered * PRODUCTS * * SERVICES 1. Financial Highlights Background of the Cooperative History of the cooperative Core values The Mission and Vision * MISSION * To promptly delivered innovative and responsive products and services to a member in a secured financial environment * VISION The Products and Services Offered * PRODUCTS * SERVICES Financial Highlights Sources: * http://agdaompc. webs. com/ * http://www. tagumcoop. org/index. php/aboutus * http://WWW. panabocoop. org